What are the most important SEO ranking factors you can focus on for your site? Many people assume that by conducting keyword research and optimizing each and every landing page with said keywords will increase better their overall SEO ranking; however, that couldn’t be further from that truth. SEO is more than merely stuffing keywords into a blog post and hoping for the best. Instead, it can get downright technical and into the nitty-gritty of a site’s structure.
To begin with, the three most important SEO ranking factors to consider for your site include the following:
The percentage of smartphone searches has increased worldwide making it impossible to ignore this rapidly rising technology:
According to a report published on Statista, “In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served.”
There are many ways to approach a responsive site to smaller resolutions, and some quick and easy ways involve utilizing WordPress themes or mobile-friendly plugins that can make the journey much easier.
If your site is e-commerce or contains any forms that users would fill out with personal information, transition your site over to HTTPS with an SSL. Not only is this becoming an increasing weight ranking factor within Google, but your non-secure, HTTP site will have an uncomfortable message in the search bar next to your domain:
Having 301, one-to-one redirects from the non-secure version of your pages to secure version seems difficult at first, but it’s well worth the efforts (and will make your visitors feel more comfortable, as well). Here’s a great tutorial by Dave Taylor published on Ezoic Blog.
Google is releasing The Google Speed Update that includes mobile page speed as part of their mobile search ranking considerations this July. Site speed is already a ranking factor for desktop searches.
It shouldn’t be any surprise that having a site that loads within a few seconds is vital to, not only SEO and Google but to the overall user experience, as well. There are many actions that you can take to increase site speed. Here are a three out of 20 ways to increase site speed recommended by Crazy Egg:
These three items are urgent for your site. By making your site responsive, fast and secure, you’re taking the best design and development steps forward in improving your site’s standing in Google Search.
Other ranking factors include:
There are many other SEO ranking factors that go into SEO; however, focusing on these will most likely benefit your site and how Google renders your site the most.