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18 Free SEO Tools You Should Use

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Search engine optimization (SEO) is vital in getting ‘free visibility’ from Google and other search engines. Getting started with SEO is easier than you think especially with the vast amount of free SEO tools and resources available. However, you and/or your organization do not need to pay top dollar to analyze your site’s SEO and other technical needs and status. Below is a list of free SEO tools and resources that will give you the insights you need to know what’s happening on your site, what to prioritize, and how to move forward:

Free SEO Tools and Resources

  1. Moz: How Your Business is Listed Online
    More so for local SEO tools and needs, this is a free listing report to better understand how Google is seeing your business. Per Moz, “4 in 5 consumers use search engines to find local information.”=
  2. Keyword Tool
    Free keyword research tool that gives you over 750 Google Keyword Suggestions! You can also search in other search platforms outside of Google including YouTube, Bing, Amazon, eBay and App Store.
  3. Google
    • Google Keyword Planner
      Through Google’s AdWords, you can use the free SEO tool Google Keyword Planner that gives you an average monthly search volume range. You merely type in your keywords and hit ‘Get ideas’! You can even conduct local SEO keyword research with the location targeting option (see image below).

      This tool can be a bit confusing to use at first since it automatically redirects you to the AdWords platform after signing up. Here is a helpful article on how to get to and use the keyword research tool.

    • Google Trends
      This user-friendly tool analyzes the search term you enter for user interest over time and location. From there, you have limitless options to filter results including countries, time period, and device and search type. Also, you get a handy list of top and rising queries related to the search term you entered, which is helpful when you are looking for fresh, new content to write about based on trends!
    • Google Webmaster Tools
      Search for site errors, technical SEO items, search analytics, queries to your site, top pages and more. You’ll get complete control over how Google sees and analyzes your site and be able to find and quickly correct any technical SEO errors including broken links, robots.txt file, sitemaps, URL parameters and more! This is a must-have tool for anyone serious with their web presence and performance.
    • Google Analytics
      This is probably the most well-known tool that is used for everything analytical. From different source types users are coming from to behaviors and more, this platform has it all. It’s useful for SEO purposes, too, where you can get an inside look at how organic traffic is performing. Here’s a quick guide from Moz on tracking SEO with Google Analytics.
    • PageSpeed Insights
      Having a site that loads and responds quickly isn’t just important for SEO and ranking, but it is a must for great user experience on both mobile and desktop. This helpful tool analyzes the speed of your site and offers fix suggestions to anything that’s not optimized or didn’t quickly respond. There are many other page load time tools out there, as well.
    • Mobile-Friendly Test
      Having a site optimized for mobile is vital since more and more searches are from such devices. Test your website in this free mobile-friendly test from Google to see any optimizations or updates needed to be more responsive to any and all types of devices.
  4. Quick Sprout
    This free website analyzer tool lets you see optimized and non-optimized content on your site. This includes meta-titles and meta-descriptions, headings (H1, H2, etc.), images (image alt tags and titles), etc. You can even update non-optimized content and save it as a reference for when you go through and update it on the actual site!
  5. SimilarWeb
    This is all about competitors and emerging trends. You can research known competitors in your market and see how your site compares in terms of search engine rank, traffic volume, country rank, sources and referrals, and more! You can even download a PDF of the report and change the time range for more insights. This is a very insightful report and will give you a great idea of how your site is performing in terms of sources and referrals as well as how your top competitors and their sites are performing, as well.
  6. SERPs’ Rank Checker
    Enter a keyword and the site domain with the option of choosing Google vs. Yahoo, desktop vs. mobile, and local SEO with an exact location. You can download a CSV of the report, as well, which comes in handy!
  7. Internet Marketing Ninjas
    Part of technical SEO and site errors, use this free SEO tool to conduct an overall crawl of your site that includes the discovery of broken links, redirects and more! You can enter your email that will then send you the findings, which may be a good idea since it can take a while for the crawl to finish—depending on the size and depth of your site.
  8. Yoast
    • Yoast Google Suggest Expander
      Yoast offers a TON of free SEO tools and resources, and this one can help you in finding long-tail keywords. Simply enter a keyword and press ‘Submit Query,’ and a list of long-tail keywords will show to give you an idea of what users are searching for based on the keyword you entered.
    • Yoast SEO Free WordPress Plugin
      This is a MUST HAVE in terms free SEO tools and for optimizing your WordPress posts and pages. The free version is still very powerful and will ‘grade’ your page based on the focus keyword you entered into it. This is an amazing checker for on-page optimizations on each and every one of your posts and pages.
  9. Quix SEO Check
    This simple, free SEO tool will conduct a quick crawl of the domain you entered and analyze meta tags, HTML code, headers and more!
  10. Wayback Machine
    This tool can be a life saver if you’re searching for an older version of your site. You may want to use this to search for very old media files, pages or posts that are now deleted or for a backlog of your website, etc.
  11. HTTP Status Code Checker
    This ‘what-you-see-is-what-you-get’ free SEO tool can conduct a mass check of URLs that are pasted into it. It lets you know the function and status of each URL, which can be handy if you’re trying to see the paths of redirects or discover 404 errors.
  12. Barracuda Panguin Tool
    As you become more in tune with SEO best practices, you’ll soon realize that Google rules all (we all bow to Google in the SEO rule). Because of this, any and all algorithm changes made by Google could potentially impact your site. These algorithm changes are usually animal names and can focus on local to overall changes to how Google ranks your site.

    This free tool needs access to Google Analytics, so if you don’t have a free account yet, then you won’t be able to use it. After allowing access to your Google Analytics site profile, it will show organic visits to your site over time and overlay all known Google updates to those visits. If there are any notable increases or decreases in organic traffic to your site that align with the updates, then you’ll know that your site is either performing really well in the eyes of Google, or your site was penalized.

Do you have any other free SEO tools or resources you use and love? Share them in the comments!